Frequently Asked Questions about the Pride Parade

The Pride Parade is one of the largest parades in the Sacramento region.  It is a terrific and low-cost way to showcase your business or organization, while also showing your support for Sacramento and diversity in our community.

Why should I be in the Pride parade?

The Pride parade is one of the easiest, lowest-cost, and most highly impactful ways you can reach the LGBT community of Sacramento and Northern California.  Thousands and thousands of people will line the parade route who are eager to be entertained and to feel proud of themselves, who they are, and where they have been.

Because of its long history, Pride parades have a special meaning in the hearts of many in the LGBT community.  Your participation in the parade will benefit you in many ways:

• You are bringing your message to a highly receptive audience… and one of the most brand loyal and economically powerful demographic groups.  LGBT people want your support, and they will reward your support.
• It is an opportunity to demonstrate your commitment to your own LGBT staff or organization members by standing with them on this special day.
• It can be a great team building exercise to build a float or put together a special parade entry.
• It’s a tremendous amount of fun to be in a parade and wave at cheering crowds
• There is very low cost to participate.

Why do I want to appeal to LGBT audiences?

LGBT people and their friends, families, and supporters are a wonderful customers, members, or contributors to your organization.  Read more about LGBT Marketing and Advertising from the Human Rights Campaign site.

Do I have to be gay to participate?  Does being in the parade imply that I am gay myself?

Pride is an opportunity to show your support and enthusiasm for the LGBT community.  There is certainly no requirement or implication that everybody in the parade is LGBT themselves.  The only requirement is to have a good time and enjoy the diversity in our community.

What other companies/groups are in the parade?

Previous year parade participants have included a wide range of companies and organizations, including:

• Wells Fargo Bank
• Safeway
• Jackson Rancheria
• Sacramento Police Department
• Sacramento Fire Department
• Regional Transit
• UC Davis “Band-Uh!” Marching Band
• California Faith for Equality
• Chipotle
• CARES
• PG&E
• SMUD
• and countless others

What if I have more questions?

Since the parade team is volunteer-driven, the best way to reach out would be to email parade@sacramentopride.org with your questions.

We look forward to working with you!